Suna Akbayir

Suna Akbayir is medeoprichter en CEO van Beyond Bar Code en Managing Partner van Artech Consulting. Ze is specialist in Digital Product Passports (DPP), met meer dan 15 jaar ervaring in innovatiemanagement, EU-gefinancierde R&D-programma's en digitale transformatie. Haar werk richt zich op het helpen van bedrijven bij de implementatie van Digital Product Passports in lijn met de EU Ecodesign for Sustainable Products Regulation (ESPR), waarbij ze duurzaamheid, traceerbaarheid en interoperabiliteit combineert. Suna leidde internationale innovatieprojecten binnen Horizon Europe, Eureka ITEA3, COSME en andere Europese programma's, en adviseert daarnaast kmo's en de industrie over digitale compliance en productdata-oplossingen. Via Beyond Bar Code bevordert ze transparante en circulaire waardeketens door fysieke producten te verbinden met toegankelijke digitale informatie.

English:

Suna Akbayir is the Co-Founder and CEO of Beyond Bar Code and Managing Partner of Artech Consulting. She is a Digital Product Passport (DPP) specialist with more than 15 years of experience in innovation management, EU-funded R&D programmes, and digital transformation. Her work focuses on helping companies implement Digital Product Passports in line with the EU Ecodesign for Sustainable Products Regulation (ESPR), combining sustainability, traceability, and interoperability. Suna has led international innovation projects under Horizon Europe, Eureka ITEA3, COSME and other European programmes, while advising SMEs and industry on digital compliance and product data solutions. Through Beyond Bar Code, she promotes transparent and circular value chains by connecting physical products with accessible digital information.